~ September 2, 2022

People love things that are fast. The delivery speed of your takeout order. How quickly your airplane gets
from point A to point B. And guess what? People love fast websites, too.

What is website performance? Website Performance is the speed at which web pages are downloaded and
displayed in a user’s web browser. Basically, website performance tells you how fast your website is.
Why is website speed so important? Website performance impacts your rankings in organic search, visibility
on Facebook, and the user experience

Website performance impacts rankings in organic search. There are many factors that search engines use to
rank organic results in the search engine results pages, also known as “SERPs. Factors include the URL, title
and header tags, inbound links, site architecture, and, you guessed it, website speed. And if you think about
it, that makes a lot of sense. Search engines like Google want to offer the best experience to their users. If a
website takes too long to load it will probably see a higher bounce rate.

And this is even more true on mobile. If Google can surface comparable webpages that have a faster load
time, they will – because they’re solving for their users and helping them find answers to their questions or
solve their problems faster.