You probably have a real estate website. Or maybe you’re thinking about creating one. Either way, your goal should be to generate traffic, leads, and (ultimately) sales. But to do that, you need to make sure the consumers visiting your website have a great experience.

How can you ensure this is the case? Start with these seven must haves every successful website should have.

What you will learn:

  • Call to action: Tell visitors what you want them to do.
  • High-quality photos and videos: Showcase your properties.
  • Property search: Let visitors filter by location, price, features, etc.
  • Blog or news section: Share helpful content.
  • Testimonials and reviews: Build trust with potential clients.
  • Contact information: Make it easy for visitors to get in touch with you.
  • Mobile-friendly design: Optimize for mobile devices.
  • Regular updates: Keep your website fresh.

[Full article] Zillow.com